…it demands comment. 😛

It appears that Burger King is launching its own fragrance. Flame. As in broiled. And they’re targeting men who want to smell like “seduction with a hint of flame-broiled meat.” Don’t believe me? Look here. http://www.msnbc.msn.com/id/28284679/

Just. Ew. Who the eff would wear this? And really, if they want men to enjoy it, shouldn’t they be marketing it toward women? And wouldn’t that be so completely wrong, on so many levels? I’m pretty open minded, but I refuse to smell like meat of any sort.

I would love to meet the genius behind this idea. 😉